SELECTED WORK

A closer look at how I shape editorial strategy, brand voice, content systems, and cross-platform storytelling for entertainment, media, and culture-driven brands.

THE HOWARD STERN SHOW & HOWARD 101 / SIRIUSXM

Editorial Strategy, Digital Content & Audio Storytelling

At The Howard Stern Show, I helped turn a legendary audio brand into a steady stream of digital, social, promotional, and editorial content. My work involved identifying the strongest moments from live and recorded programming, shaping them for web, app, social, and Howard 101 promotion, and maintaining the voice, accuracy, and energy of one of entertainment’s most recognizable brands.

As Managing Editor, I led editorial strategy and content direction across key Howard 101 programming, including the Wrap Up Show, Stern Show Summer School, Sternthology Live!, specials, and related digital coverage. I wrote and oversaw promotional copy, helped shape clips and social packaging, led guest-angle and content-planning conversations, and built repeatable systems for calendars, promo workflows, clip priorities, headline framing, and coverage plans around major interviews and programming moments.

Featured Content Strategy & Video Work

Robby Hoffman
Interview Clip

5.4M Instagram views
Led the guest production meeting for angles, produced the paper cut, and approved the editor’s cut for a personality-driven Wrap Up Show interview moment packaged for short-form digital distribution.

Packaged a themed archival compilation for Sternthology Live! featuring Quentin Tarantino, Jamie Foxx, and Samuel L. Jackson discussing “Django Unchained,” turning multiple Stern Show interview moments into a cohesive YouTube feature that earned more than one million views.

Produced and directed a short-form Stern Show video for a Howard 101 Super Bowl Week special, turning a prop bet on Charlie Puth’s national anthem into a timely, personality-driven social clip built around staff commentary, comedy, and Super Bowl audience behavior.

Nathaniel rateliff covers “dancing in the dark”

Suggested, produced, and packaged Nathaniel Rateliff’s Howard 101 performance of Bruce Springsteen’s “Dancing in the Dark,” drawing on knowledge of his past live repertoire to create a cover choice that felt both artist-authentic and highly resonant for the Stern audience.

Served as digital lead for Howard 101’s “SNL” 50 special, overseeing the digital packaging and rollout of themed clips tied to the anniversary. This Reel turned a cast-member roundtable on which celebrity hosts could have joined SNL into a timely, fan-facing Stern Show social moment.

Howard 101 Programming & Archive Packaging

Packaged an archival David Bowie performance of “Fame” from Howard’s 1998 birthday show as part of a themed Howard 101 programming weekend, connecting music history, Stern Show archive, and channel promotion into a clear fan-facing content moment.

Adam Sandler on
bruce Springsteen
kind of Recognizing him

Packaged a Sternthology Live! archival clip built around Adam Sandler recalling Bruce Springsteen misremembering his name at the gym, turning a charming celebrity anecdote into an accessible comedy/music crossover moment.

FRED ARMISEN, SETH MEYERS & BILL HADER ON PRINCE’S SNL AFTERPARTY

Curated and packaged an SNL on Stern Week archival clip featuring Fred Armisen, Seth Meyers, and Bill Hader recalling Prince at his own SNL afterparty, turning a specific comedy-history anecdote into a short-form culture clip that earned 6.9M views.

Fred Norris
song parody video

Produced a music-driven archival highlight video celebrating Fred Norris, using a recurring Sternthology Live! song parody as the foundation for a fan-friendly montage that turned show history, personality, and archive into a fresh digital package.

Alex Trebek’s
pot brownies story

Curated and packaged an archival Stern Show moment for Sternthology Live!, resurfacing Alex Trebek’s surprising pot brownies story as evergreen short-form content with a clear comedy hook and broad audience appeal.

Super Bowl PSA:
“It’s Okay to Cry Over Football”

Created and packaged a fake Super Bowl PSA using archival clips of Richard Christy and JD Harmeyer crying over football, turning classic Stern Show emotional moments into a timely comedic piece built around the shared pain, drama, and absurd sincerity of being a sports fan.

Wrap Up Show & Guest-Driven Moments

Cheech & Chong Perform “Earache My Eye” with Stern Show Staffers

Produced and packaged a Wrap Up Show performance that brought Cheech & Chong together with Stern Show staffers Richard Christy and Steve Nowicki for a live version of “Earache My Eye,” turning a guest appearance into a music-driven comedy moment built around nostalgia, staff talent, and fan-service programming.

Henry winkler surprise wrap up show appearance

Helped turn a surprise in-studio Wrap Up Show visit into a personality-driven Howard 101 moment, packaging the appearance for digital coverage, channel promotion, and fan engagement.

Celebrity Interview Writing & Editorial Features

Keith Richards Stern Show Debut Coverage

Wrote and packaged digital coverage around Keith Richards’ Stern Show debut, shaping a wide-ranging conversation about Charlie Watts, Mick Jagger, songwriting, guitar, family, and Hackney Diamonds into a structured rock-and-roll legacy story.

Bruce Springsteen & the E Street Band Interview Coverage

Wrote and packaged digital coverage around Bruce Springsteen and the E Street Band’s Stern Show return, shaping a wide-ranging conversation about band history, songwriting, live performance, family dynamics, and the Road Diary documentary into a structured music/culture story.

Nikki Glaser Post-Golden Globes Interview Coverage

Wrote and packaged timely interview coverage around Nikki Glaser’s Golden Globes hosting duties, turning a long-form Stern Show conversation into a digital story with clear entertainment hooks, strong quotes, and social-friendly angles.

This work helped build a more consistent editorial and promotional engine around Howard 101 and the larger Stern ecosystem. It made programming easier to package, strengthened voice consistency, improved planning around daily and special content, and helped translate audio-first moments into digital stories that could reach audiences beyond the original broadcast.

IMPACT

Rockstar Games

At Rockstar Games, I contributed to digital editorial, community programming, livestream production, and brand storytelling across the Rockstar Newswire, YouTube, Twitch, and social platforms. My work helped support GTA Online’s live-service ecosystem through franchise marketing, in-world creative, community features, livestreams, and culture-driven editorial.

Featured Live Programming & Community Video

Desus & Mero Play GTA Online

Produced a live GTA Online stream featuring Desus and Mero, bringing celebrity talent, gameplay, comedy, and Rockstar’s community programming together in a platform-native video experience for fans. The stream was part of the broader GTA Online Sessions series, a recurring live programming initiative across YouTube and Twitch.

GTA Online Brand Voice & In-World Marketing

GTA Online Vehicle Ads & Newswire Campaign Copy

Wrote Rockstar Newswire copy for GTA Online vehicle and update announcements and developed satirical in-world ad concepts that extended the game’s fictional automotive culture into Rockstar’s digital marketing. Examples included the Tornado Custom, Schyster Deviant, and Truffade Nero campaigns.

Community Editorial & Player Culture

Crew Cut: GTA Online Community Editorial

Researched and wrote Rockstar Newswire features spotlighting GTA Online player Crews, custom car meets, creative collectives, and community subcultures, helping turn fan activity inside Rockstar’s games into official editorial storytelling.

Additional Editorial Range

Rockstar Recommends: Lady in the Lake

Wrote a culture-focused Rockstar Newswire piece spotlighting Raymond Chandler’s noir novel The Lady in the Lake, connecting classic crime fiction and Los Angeles storytelling to the broader creative influences behind Rockstar’s worlds and audience interests.

Red Hook Crit Milan No. 8: Sponsored Event Recap

Wrote Rockstar Newswire coverage of the Red Hook Crit cycling series, translating a sponsored live event into polished brand editorial that connected Rockstar’s cultural partnerships with its broader audience.

Editorial Systems & Content Leadership

Across entertainment, gaming, education, and media roles, I’ve built and managed editorial systems that help creative teams move faster, stay aligned, and publish stronger work. This includes content calendars, approval workflows, campaign planning, copy systems, clip priorities, programming support, and repeatable editorial formats.

Calendars, workflows, teams & cross-platform publishing

Sample Editorial Calendar & Publishing Workflow

Designed a sample editorial calendar system based on real editorial workflows I’ve managed across programming, digital, social, and video teams. The system is built to organize publishing cadence, platform priorities, approvals, asset status, owners, deadlines, and campaign planning in one clear shared view.

Creative content can become chaotic quickly, especially when multiple teams, stakeholders, platforms, deadlines, and approval layers are involved. The goal is to build systems that help good work happen consistently.

Challenge

I’ve led editorial planning, managed content calendars, directed copy and publishing workflows, top-edited work, shaped creative priorities, and helped teams translate broad goals into clear content plans across programming, digital, social, marketing, and audience development needs.

I start with clarity: the story, the audience, the platform, the approval path, and the desired outcome. From there, I build calendars, templates, publishing rhythms, headline frameworks, review processes, and repeatable content categories.

Approach

This work helped teams move from reactive publishing to clearer, more strategic execution. It improved consistency, reduced confusion, strengthened brand voice, and made it easier to plan, package, approve, and publish content across multiple platforms.

Impact

Promotional Copy, Interviews, Social Packaging & Cultural Storytelling

I’ve written across a wide range of voices, formats, and audiences — from celebrity interview coverage and short-form social packaging to gaming editorial, promotional copy, in-world brand humor, and culture-driven storytelling. My strength is finding the clearest hook, shaping the right tone, and turning raw material into content that feels specific to the brand and meaningful to the audience.

Celebrity & Interview Writing
Turn long-form conversations into sharp digital stories with clear hooks, strong structure, and fan-facing cultural context.

Brand Voice & Promotional Copy
Adapt tone across distinct brands, from the Stern Show’s personality-driven voice to Rockstar’s satirical, in-world GTA Online marketing language.

Social Packaging & Short-Form Hooks
Identify moments built around personality, timing, fandom, and shareability, then shape them for platform-native distribution.

Cultural Storytelling
Connect entertainment, music, comedy, gaming, literature, sports, and subculture into editorial that gives audiences a reason to care.

What I Bring to the Work

Across every format, my goal is the same: find the story, sharpen the voice, and make the work feel unmistakably right for the audience.